02 — domaine du mascaret
Against the current.
On the strongest tides, a wave runs up the river against the current — the mascaret. Two neighbouring estates in Côtes de Bourg, one with the vines, the other with the cellar, took its name.
I lead the project from the first brief: the strategy, the choice of studios, every decision on words, labels and images — and the link between the estate and everyone shaping its new face.
GAURIAC, BORDEAUX
place
2025 — ONGOING
YEAR
LANGUAGE — JOOSNABHAN
VISUAL IDENTITY — RÉPUBLIQUE STUDIO
PHOTOGRAPHY — LÉO LAPOUGE
with
STRATEGY — CREATIVE DIRECTION — COORDINATION
scope
THE ESTATE
Gauriac, Côtes de Bourg: vines between the cliffs and the estuary.
With JOOSNABHAN, we found the words:
un Bordeaux de création — balanced, natural, sincere.
The words
“Entre les falaises et l’estuaire, là où les eaux salées rencontrent les eaux douces, le Domaine du Mascaret retrouve l’équilibre d’un grand Bordeaux.”
With République Studio: a script drawn from old writing manuals, a red wax seal, three labels for three cuvées — La Petite Suisse, Paolina, Les Falaises.
the identity
the harvest
Shot on film by Léo Lapouge, in the vines — in tune with a wine made the slow way.
more projects —
01.
café de l’amitié
geneva, 2026
03.
JAcQUEMOUD & STANISLAS
GENEVA, 2025
04.
kā studio
GENEVA, 2025
Opening a place, or reinventing a brand?
margaux@delisle.studio